Creating an app and making money online involves two key phases: developing the app and choosing the right monetization strategies. Here are the essential steps and options to consider.
How to create an app:
- Define your goals for the app—what problem are you solving, and who will use it?[11]
- Conduct market research to validate your idea and understand your competition.[11]
- Decide on core features based on your users’ needs.[11]
- Create a wireframe (a basic visual layout) to outline the user interface and experience.[11]
- Choose your development method:
- Custom code (requires programming knowledge).
- No-code/low-code tools like GoodBarber or Google AppSheet (suitable for beginners).[1]
- Develop a minimum viable product (MVP) with your core features.[11]
- Test thoroughly for bugs and usability issues.[11]
- Launch the app on relevant platforms (Google Play, App Store).
How to make money with your app:
- In-app advertising: Display ads in your app and earn revenue when users view or interact with them.[2]
- In-app purchases: Offer extra features, content, or virtual goods that users can buy within the app.[2]
- Subscriptions: Provide premium features or content for a recurring fee.[14]
- Freemium model: Give basic functionality for free and charge for advanced features.[4]
- Paid apps: Charge users a one-time fee to download the app.[8]
- Affiliate marketing: Recommend products/services inside your app and earn a commission when users purchase them.[14]
- Sponsorships: Partner with brands to promote their products or services in exchange for funding.[14]
Each monetization strategy has its own requirements and best use cases. For beginners, starting with in-app ads or basic in-app purchases is often the easiest way to begin generating income.
References
- [1] How to Create an App – 7 Steps to Make an app in 2025
- [2] A beginner’s guide to mobile app monetization strategies
- [4] 5 Monetization Strategies for Your App – Google AdMob
- [8] How to Create a Mobile App that Actually Makes Money | BuildFire
- [11] How to Make an App: Full Guide For 2025 – Buildfire
- [14] 9 Best Mobile App Monetization Strategies for 2025